Hints and Tips on writing a job ad


Writing a job advertisement can be tricky, as if you get it wrong you could attract the wrong type of applicant which then makes your job harder.  Here are some tips which can help you write a job advertisement.

  • Provide a brief summary of your company including the culture and working environment.    You can include a weblink in your advertisement if you would like to.
  • Describe the position clearly including its opportunities and responsibilities as well as what might appeal to an applicant.  Avoid the use of jargon.  People new to the industry may well not know what abbreviations mean.
  • Be specific about the position’s benefits, including the salary, opportunities for career progression, training, rewards and incentives. 
  • Include information about the location of the position and if travel will be needed.  We have campuses across Victoria and Interstate, as well as students who study by distance education.
  • Provide salary information- yearly salary, name of a relevant award/ job classification, or an hourly rate of pay (immediate start, part-time/casual vacancies only) rather than negotiable.  Wage level brackets are a good alternative as this does allow a level of negotiation. 
  • Explain what you’re looking for in applicants – qualifications, skills, experience, working hours, personality characteristics – without being too generic. 
  • Include clear and simple instructions about how to apply for the position, including a closing date.  Our system defaults to 1 month, but it can be shorter.
  • Indicate exactly what the application should include e.g. resume, statement addressing selection criteria etc.
  • Capture the attention of students and graduates in the first sentence without using gimmicks.
  • Don’t forget you can add attachments to your advertisement if you like.